By Gary McIntyre
It seems like every week, the mainstream media launches a new attack on President Donald Trump’s use of the Twitter social media platform.
Why is he engaging in a war with little-known Congresswoman Frederica Wilson?
Why would he bother with NFL players kneeling during the national anthem… or LaVar Ball, the outspoken father of professional basketball player Lonzo Ball?
And everyone’s favorite… Why won’t he leave former presidential candidate Hillary Clinton alone?
The mainstream media and Trump opponents would have us believe that he’s simply unhinged and lashing out at everything that crosses his field of vision.
But that’s NOT what’s really happening at all.
Trump is actually engaging in the same brilliant (albeit unorthodox) communications strategy that landed him in the White House.
And his opponents still haven’t caught on.
In his excellent book, Rules for Patriots, syndicated radio host Steve Deace lays out Commandment 7 for political communication: “Define your opponents before they define themselves.”
Trump used that tactic with great success during the 2016 presidential primaries and election, saddling his opponents with nicknames like Little Marco Rubio, Lyin’ Ted Cruz, and Crooked Hillary Clinton.
And he is now trying to define Democrats… and Trump opponents in general… by focusing on their most extreme and unlikable members.
If Trump can make spoiled NFL athletes, a Congresswoman in a sequined cowgirl hat, or a despised basketball father the faces of the anti-Trump resistance, why wouldn’t he?
The same holds true for Trump’s continued attacks on former presidential rival Hillary Clinton. Trump even used Twitter recently to encourage Clinton to make another run at the presidency in three years.
Why would Trump do that? Because Democrats are desperate to move on from Clinton – but Trump knows he benefits as long as she remains the face of the party.
Trump uses Twitter to create caricatures of his opponents.
And it’s a no-lose proposition for Trump – his supporters eat it up, and the people who hate it aren’t likely to vote for Trump anyway.
Despite what the media would have us believe, Trump isn’t crazy. Maybe just crazy like a fox.
He’s using Twitter and its millions of followers to engage in a brilliant and proven communications strategy.
And it’s one that will pay dividends long before Trump’s opponents realize what’s happening.